Managing corporate identity: an integrative framework of dimensions and determinants

Abstract

Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Largely due to the diffuse interpretations and dubious denotation that have characterized the subject of corporate identity so far, the authors present an integrative conceptual framework of dimensions and determinants of corporate identity management. This framework and its constructs specify the concept of corporate identity and can be used on a predictive basis to guide, frame and model empirical research into this area.