Abstract

“Change or Die” must ever face the modern operation. External events press in, communications speed up, processed information provides impetus for decisions, and constant pressure from competition forces the corporation to improve. Nonetheless, change is seldom easy, must often be forced on unwilling colleagues, and frequently causes trauma to both people and organizations. Imposing change successfully that is with the enthusiastic cooperation of those whose lives the change will affect, is one of the most demanding of management arts, is frequently required of managers at all levels, and is perhaps the least often successfully accomplished. The focus of this article is on American experience in managing change as studied over the past decade by Opinion Research Corporation consultants.

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