Managing Change for Better: New Zealand Dairy Products Bangladesh Ltd

Abstract

Effective management of change presents an ongoing series of challenges for organisations, especially for the ones operating in third world countries. This case study has depicted a rare story of successful change management of a real-life organisation, New Zealand Dairy Products Bangladesh Ltd (NZDPBL), articulating experiences such as change of ownership, legal battle, retrenchment and new leadership that took place between years 2002 and 2012. Data for this case were collected between April 2011 and June 2012, mostly through semi-structured interviews of the managing director and six other employees at NZDPBL. The purpose of the case study is to offer management insights to business students and managers. These insights were developed through an exposure to practitioner’s perspective and relevance of that perspective to literature of organisational change management. Authors find that five organisational features for successful change management, that is, organisational structure, organisational culture, organisational learning, managerial behaviour and power and politics, as proposed by scholars, were relevant in the case of NZDPBL. Furthermore, managers are urged to work on these five features collectively for effective management of change. Since the account of NZDPBL evidenced an overlap in the influence of these five features.