Abstract
ABSTRACTProper management and promotion of CD-ROM service is desirable to make it more popular and cost-effective for developing countries. This article explores the management of CD-ROM service in Malaysian academic libraries and marketing strategies used to popularise it. The study revealed that these libraries use a variety of marketing and promotional channels, some of which need improvement. Similarly, Malaysian academic libraries need to strengthen their end-user education programs to suit users with different levels of computing and information retrieval skills. This paper also suggests several measures for enhancing the use of CD-ROM service in Malaysian academic libraries.
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