Abstract
Kim felt wretched and was not sure how to proceed. Three months ago, she had been hired as a gallery assistant by Untitled, one of the city's leading, primary art galleries, with an international roster of artists, all of whom had artworks in museum and private collections. The realm of the one-of-a-kind primary and esteemed secondary art market is but one aspect of the gallery ecosystem. This chapter elaborates on the lower end of the fine art market by exploring multiples and crafts. It looks at the basic structure of the gallery as a sales (retail) business and the skills necessary for success. The chapter explores the goals and strategies that go into gallery management, beginning with the emergence of the robust contemporary art market and extending to new models today. It also considers galleries as agents of cultural change, a quality Kim did not fully appreciate when she began her assistant position at Untitled.
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