Abstract
The veterinary profession in Germany is undergoing a fundamental change. While the number of small practices is decreasing, the number of larger group, partnership or corporate practices is increasing. This makes competition among veterinarians even greater. But not only the market itself is changing. The humanization of pets, digitalization, and management and marketing practices/services are important factors that must be taken into account when preparing the practice for the future. The problem that arises from this is the lack of skills among graduates and veterinarians in management and business. While corporate culture models are a foundation for large companies, the veterinary profession, especially on a small scale, lacks these fundamental structural elements.
Highlights
There is no company without a corporate culture
Corporate identity, corporate communications and corporate behaviour can be counted among the generic terms of corporate culture. (Blättner and Matzner, 2010; Clarke and Chapman, 2012) The most important factors that are described with organizational cultures are: psychological security, reliability, structure and clarity, meaning and impact of work. (Cooper, 2000) Whether a company itself is the culture or has a culture is a matter of constant debate among experts
All practices and clinics are different and usually reflect their practice owners and the culture that has been established over time
Summary
There is no company without a corporate culture. The corporate culture has a significant impact on the performance of a company and the implementation of innovations of a company. The bottom line is that corporate culture, like any other culture, manifests itself primarily in the way people act, think, perceive, evaluate, feel and the way they are "communicated". It is omnipresent in all situations and events in the company. (Blättner and Matzner, 2010; Clarke and Chapman, 2012) The most important factors that are described with organizational cultures are: psychological security, reliability, structure and clarity, meaning and impact of work. In the German language literature these topics are only partially represented, only in the English language there are isolated articles on the topic
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