Abstract

This paper seeks to illustrate and explore strategic issues from the perspective of the research team in designing, delivering and monitoring an education programme for new technology based firms (NTBFs) which has been run successfully for the last two years by the Robert Gordon University. Findings from recent research, involving innovative NTBFs, have shown that these organisations may be struggling in a number of areas such as maintaining communication with their main customers and staff recruitment which relates to serious skill shortages. The model proposed in this paper of an effective management skills programme for NTBFs is one way forward in assisting owner/managers in developing and utilising their scarce resources effectively.

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