Managerial elites making rhetorical and linguistic ‘moves’ for a moving (emotional) display

Abstract

This article contributes to sociological studies of emotions in organizations. It resides upon an innovative move to extend the ethnographic approach to include audio-recording, in this case managerial elites’ naturally occurring interactions, to provide the basis for an ‘empirical filling out’ of emotions research. Furthermore, theoretically to develop this field in ways that encompass the simultaneous speaking of emotionality and rationality, Nash’s account of rhetoric as emotion is drawn upon. In particular, the four discursive constituents which orators are said to need for ‘moving an audience’ are deployed to analytically trace how elites intertwine emotional expressiveness and a rhetoric of rationality to influence management/strategic processes. These four constituents are empathetic matter/great theme, stance, utterance design ( taxis) and utterance relation ( lexis). Three brief transcribed extracts of elites-at-talk are reproduced from one ethnography to illustrate the scope of a fine-grained analysis of elites’ assembly of emotional displays – two are abstracted from the ebband-flow of interaction to illustrate everyday ‘mini-speeches’ of ‘great’ oratory and the third specifically illustrates the intricate nature of inter action revealing the ways emotion can be likened to a ‘barometer of moral and relational ethics’.