Managerial Computer Communication: Implementation of Applied Linguistics Approaches in Managing Electronic Communication

Abstract

Managerial communication in the past few decades has been much influenced by new trends in computer science bringing new means of communication. The use of computers for communication is ubiquitous and the trend toward computerization will be even stronger soon. However, the intercultural aspect of this communication must not be neglected as it poses a potential threat to company management and all the communication processes in the company and global business environment. Applied linguistics presents a potentially useful tool which could be used for IT developers of communication tools and apps so that they take into consideration critical aspects of human communication which must be implemented in these modern communication tools and methods. Applied linguistics and its practical implementation can prove very useful and can reinforce managerial communication when using modern technological tools. ICT departments, in the past few years, have been focusing more on technological aspects of communication when creating these tools; however, now it is clearly visible that there is an urgent need to have more parameters embedded in the communication tools and one of them is the interculturality aspect because electronic or computer communication is now in its essence global and intercultural. The conducted research into the intercultural communication awareness in ICT departments proves that the need for bringing this topic to priority in education ICT students is crucial to further competitiveness and lossless transfer of information.