Abstract
Managerial challenges were identified thanks to the implementation of qualitative research performed by interviews with owners and managers in Czech agricultural businesses. Small businesses usually do not have a defined sales strategy and do not use consultancy because of high costs. Local or regional partnerships and cooperation between farm businesses influence one another. According to the interviewees, farming in the European conditions could not exist without subsidies. To find the best and most capable employees in the region is a principal factor of doing business in the field. It is difficult to find professionals because those who specialised in the field usually do not stay due to unfavourable conditions. A key managerial challenge is to set up a systematic cooperation between schools and agricultural businesses.
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