Abstract
Two experimental studies were run to test the effects of subordinate impression management on the appraisals and responses of a manager, following an incident of poor performance. Two common impression management tactics, accounts and apologies, were manipulated in each of the studies. Subjects in both studies were experienced nursing supervisors. On the basis of the “discounting effect” reported in the attributional literature it was hypothesized that accounts of external causes for poor performance, i.e., excuses, would lead subjects to (1) attribute less responsibility to the subordinate, (2) be less personal in their responses, and (3) be less punitive in their responses. Apologies, because of their “equity restoration” effects, were expected to influence subjects' disciplinary responses to the poor performance, without necessarily affecting their attributions of responsibility. Experiment 1, which employed written stimulus materials and a repeated-measures design, provided strong support for all hypotheses. Experiment 2, which employed a film stimulus and a between-subjects design, provided strong support for the accounts hypotheses but only minimal support for the apology hypotheses. The results highlight the importance of social information cues in the appraisal of performance.
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