Abstract
The key to the considerations contained in this work is the authors’ metaphor of the organization: “organization as an artwork”, which – based on the achievements of aesthetics – allows us to look at the manager as a creator (true “artist”), and on organization’s stakeholders as recipients of this artwork. This new approach places management on a skeleton of Maria Gołaszewska’s concept of “aesthetic situation”. Thanks to this approach, the elements of aesthetic theories appearing in the management literature take the right context, and solutions borrowed from the theory of aesthetics bring a new quality to the theory of creativity in management. The inspiration to take up the topic was one of the authors own experience in both art and management. The research methodology is based on a qualitative review of the literature. The methodological approach is based on interdisciplinary and multi-paradigm approach taking into account the publications from areas of management and organization, as well as art and psychology. After applying the theory of aesthetics to the management process, it can be said that artistry should be considered as a kind of higher level of management; highest degree in gradation: administrator, manager, management artist.
Highlights
The turn of the 20th and 21st centuries was a time when practitioners and theorists of the organization opened themselves to the world of art definitely to search for answers to their doubts, the crisis of values and the need for a creative approach to the changing world (Woodward & Funk, 2010)
When synthesizing knowledge in the fields of aesthetics and management, we consider the activity of a manager as an artistic-creative activity using the “aesthetic situation” theory by Gołaszewska (1984) as a spine of our considerations
We can try to describe the phenomenon of creativity from different perspectives; we never know which perspective will reach the recipients, and which perspective will help them understand the role of a creative manager better
Summary
The turn of the 20th and 21st centuries was a time when practitioners and theorists of the organization opened themselves to the world of art definitely to search for answers to their doubts, the crisis of values and the need for a creative approach to the changing world (Woodward & Funk, 2010). Organizations – full of analysts and technocrats – currently need above all creativity in how to use these “hard” resources to realize their competitive advantages effectively (Watkins & King, 2002). Building a strategy, which in these conditions will be sensible and worth implementing, requires an. Manager as an artist: creative endeavour in crossing the borders of art
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
