Abstract
Ecosystem management requires cross-jurisdictional problem-solving and, when private lands are involved, cross-boundary cooperation from many individual landowners. Fragmented ownership patterns and variation in ownership values, as well as distrust and transaction costs, can limit cooperation. Results from a landowner survey in California were analyzed using an audience segmentation approach. Landowners were grouped into four clusters according to ownership motivations: rural lifestyle, working landscape, natural amenity, and financial investment. All clusters showed willingness to cooperate for all three topics addressed in the survey (pest and disease control, fire hazard reduction, and wildlife conservation), but their degree of willingness differed by cluster, who they were expected to cooperate with, and the natural resource problem addressed. All were more willing to cooperate with neighbors and local groups than with state and federal agencies. Landowners were most willing to cooperate to reduce fire hazard, which is the most direct threat to property and well-being.
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