Management Technologies of Business Modelling in IT Startup Marketing

Abstract

The article is devoted to the main problematic issues of the relationship between management technologies, business modeling and marketing planning of IT startups. Modern approaches to classification, tasks, templates and elements of building business models are analyzed. Current issues and opportunities of management and marketing in the startup industry are considered. It is proposed to use business modeling tools in the chain of stages of an effective management process for startups to reduce risks. The role of IT startup business model management in marketing planning is determined. The advantages for entrepreneurs and investors of adequate application of business models in order to understand how the business idea will be implemented and assess the profitability of the project are described. The role of marketing planning in the management of IT startups with the help of business modeling management technologies is analyzed on the example of the Ukrainian startup project "Monobank". The principles of integration and convergence of management and marketing of IT-startups in solving the problem of attracting investment and bringing an innovative product or service to market are formulated.