Abstract
This article aims to show how a firm learns from innovation trophies while focusing on a specific category of these trophies concerning symbolic rewards of intrapreneurial projects that were professionally managed but failed for various reasons. It was written after a case study in a big company. The interest of this Trophy of Best Failed Ideas is discussed based on interviews conducted with intrapreneurs and managers. The results suggest that innovation " failures " can serve as a source for organizational learning and some of them should be called " nearlings " to comply with impression management theory.
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