Abstract

Abstract The basis for the functioning of every organization and achieving the set goals are employees. It is they who shape the image, create the organizational culture and reputation of the company in the environment. Their competences, knowledge and skills determine the efficiency and effectiveness of the organization’s operations. Thanks to their work, products and services are created that meet social needs and thus organizational progress. The aim of this work was to conduct research on the organization’s ability to identify and retain the best employees, the ability to promote desired attitudes and behaviors, as well as to create a friendly and rewarding work environment that are key factors for business success. Updating the knowledge possessed by employees and developing new skills is often crucial in keeping the organization on the market.

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