MANAGEMENT STRATEGY OF ECOTOURISM IN YEH BAKUNG BEACH AS A SUSTAINABLE ENVIRONMENTAL PRESERVATION EFFORTS

Abstract

Coastal ecosystems provide tourism potential for coastal areas and the economic potential of coastal communities. Coastal ecotourism not only presents natural tourism, but also includes cultural tourism and rural tourism as well as activities aimed at conserving the environment and preserving the life and well-being of coastal communities. One of the coastal ecosystems is the coastal area located in Yeh Bakung Traditional Village, West Selemadeg District, Tabanan Regency, Bali. An area that has the potential as a tourism must have a proper and precisely designed management system, so that the success of the target can be achieved. Therefore, this study aims to determine the potential of Yeh Bakung Beach as an ecotourism area, and determine its management strategy. The management strategy that is designed involves stakeholders and local community leaders, who know the condition of the area and have a plan in the area's arrangement. The method used in this study was the SWOT Method (Strength, Weakness, Opportunity, Threat) by determining the quadrant on the Internal-External Matrix (IE Matrix). Before developing an area management strategy, it is first necessary identify and inventory the potentials of the area contained at Yeh Bakung Beach. IFAS values ​​obtained were 3.01 and EFAS 2.53. These values ​​converge in IV quadrant in the IE Matrix, which shows the areas grow and build.Thus, a strategy can be formulated through a SWOT Matrix detailing strategies based on SO (Strength-Opportunity) Strategies, ST (Strength-Threat) Strategies, WO (Weakness-Opportunity) Strategies, and WT (Weakness-Threat) Strategies. The strategy of managing the ecotourism area of ​​the Yeh Bakung Beach includes a policy strategy, a facility and tourist activity strategy, a human resource development strategy, and a marketing strategy.