Management Strategy of Corporate Social Responsibility (CSR) in The Limestone Area of Mount Sadeng, Puger

Abstract

The empowerment of coastal communities through the management of the Corporate Social Responsibility (CSR) program requires a kind of redesign with an approach that can better ensure community participation in determining the utilization and sustainability of program activities. This study aims to describe proactive CSR management by presenting participation in facilitating the needs of coastal communities. This study used a qualitative approach with descriptive methods to describe the management of CSR in the coastal area of the limestone area of Mount Sadeng Puger. Research informants include company CSR managers, community leaders and community assistance groups. The results describe that the source of CSR funding in coastal community empowerment programs is obtained from companies engaged in mining. The CSR program is managed through various forms of activities, including: involvement of coastal communities as workers in medium and large companies, providing health and education insurance, environmental improvement through reforestation and irrigation improvement, providing support/sponsorship in community activities and partnership programs. However, CSR management needs to be developed by providing training and assistance for the sustainability of the program so that it can build community independence.