Abstract

Tencent is one of the most successful Internet companies at present. QQ used to be the symbol of a generation of Internet users, and its users basically include all Chinese Internet users. Tencent has achieved unprecedented glory. Due to the promotion of economic globalization, the development of information technology and the fierce competition brought by the rise of many Internet companies, Tencent is facing great challenges. However, Tencent has a firm foothold in many Internet companies, which is closely related to its innovative management mode. Therefore, it is of great significance to study its innovative strategic management from the perspective of management psychology. In the 1990s, Tencent was officially established. After years of development, Tencent has become a leader in the Internet industry. Tencent is responsible for a wide range of business, including Tencent QQ, Tencent video, Tencent News, Tencent game platform, etc.

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