Abstract
This paper analyzes the growth and evolution of Knauf CIS Group from 1992 to 2012. The study defines the features and characteristics of the firm’s corporate policies including production and operations, marketing, HR management, and societal engagement. These policies have enabled Russian industrial enterprises, Knauf’s subsidiaries, to achieve global standards of efficiency and quality with a high level of profitability. This study focuses on the measures that can be employed to increase production efficiency and have the potential to be replicated by other Russian companies.
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