Abstract
This article analyses the managerial practices implemented by international organisations that provide platforms for promoting and carrying out creative tourism activities and workshops. The methodology of this research was conducted in four phases. The first phase consisted of Internet-based research to identify organisations involved in creative tourism and 24 institutions were found. In the second phase, we analysed the information provided on the institutions’ websites. In the third phase, we prepared an interview script and sent it to those institutions. We received 12 positive replies and held a semi-structured interview with those managers. In the last phase, the narratives of the interviews were subjected to content analysis. The 12 managers interviewed, between the ages of 35 and 56, belong to public and private entities and lead technical teams. The studied institutions displayed good practices for creative tourism and strategic lines to consolidate this tourist product in the future. This study is pertinent and original because no international study has analysed in detail the management practices implemented by creative tourism platforms and a consistent characterisation of the profile of the creative tourist is yet to be outlined. It can also help institutions involved in creative tourism to better understand the international state of the field in this tourism segment.
Highlights
In 1993, Pearce and Butler coined the term “creative tourism”
Creative tourism is a better solution for a more sustainable form of tourism as it is closer to communities and is centred in endogenous resources, which contradicts the massified form of cultural tourism
The 12 institutions favoured three main lines of action: 1) To encourage partners to create innovative creative tourism products (n = 5); 2) To focus on the quality of communication and the dissemination of activities (n = 4); 3) To promote regional and local culture through the tourism initiatives developed (n = 3)
Summary
In 1993, Pearce and Butler coined the term “creative tourism”. For them it was a potential form of tourism. The active participation of tourists in experiences, learning, themes, and activities presented in the visit destination is one of its characteristics [1,2]. It emerged in 2000, contradicting the expression of the massified tourism paradigm that was happening in many territories and has been proven to be a more sustainable form of tourism. Creative tourism is a better solution for a more sustainable form of tourism as it is closer to communities and is centred in endogenous resources, which contradicts the massified form of cultural tourism It can be a good solution to the development of less dense territories that are unable to diversify their economies
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