MANAGEMENT OF THE SERVICES QUALITY OF THE GENERAL SECONDARY EDUCATIONAL INSTITUTION

Abstract

The purpose of the article is to study and evaluate management factors that affect the quality of educational services, to identify priority directions of action to quickly ensure the proper quality of educational organization services. Empirical methods, statistical methods (building a Pareto chart), analysis and synthesis were used during the research in order to assess the risks and weaknesses of distance studying, determine the level of quality of educational services, as well as justify proposals and practical recommendations. In the process of research, it was found that the following factors, the impact on which will make it possible to solve the problems of improving the quality of distance education in GSEI in general by at least 80%, were: low motivation of students; insufficient digital infrastructure in GSEI; ineffective interaction with the participants of the educational process; managers lack previous experience in remote work organization; limited technical support of the distance studying organization. However, the main factor in identifying quality assets and shortcomings should be the education seekers, as consumers of the services provided to them. The introduction of leadership approaches and the use of the concept of leadership-service is a way to revive the lost desire to experiment and create in the pedagogical team in order to improve quality. In order to optimize the process of distance studying, based on the results of the conducted research, a number of recommendations for improving the quality of educational services are proposed.