Abstract
This paper reports literature review in the field of pharmaceutical marketing emphasizing problems faced by medical representatives. India after globalization and being the second highest populated country has emerged as major pharmaceutical market in the world. Pharmaceutical marketing in India is highly relied on personal relationship between medical representatives and doctors. In the last decade, many foreign companies have entered in Indian market. This has posed highly competitive and challenging work environment for medical representatives. Therefore, it is indispensable to study the challenges faced by medical representatives in this dynamic environment. Keywords: Job satisfaction, Medical representatives, Pharmaceutical marketing, Pharmaceutical sales representatives, Sales management, Turnover intention CLC number: R952 Document code: A Article ID: 1003-1057(2016)1-73-06
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