Management of Ecological Innovations in Urban Hotels

Abstract

Purpose: The purpose of paper is to determine the level of implementation of eco- innovations in urban hotels in the Bratislava region (Slovakia) reflecting the pandemic situation, as well as the level of motivation of hotels to invest in eco-innovations. The main objective is to identify the relationship between the motivation to implement the eco-innovations and their implementation in hotels. Method: We used the method of expert survey, questionnaire form. The relationships are tested through Spearman's correlation coefficient. Results and conclusion: Eco-innovations reduce the environmental burden on business by applying more efficient processes or by using alternative resources. The implementation of eco-innovations in hotels is often conditional on the use of progressive technological solutions. The results of this research confirm a moderately strong relationship between the motivation to introduce ecological innovations and their implementation. Research implications: For managerial practice in hotels, it is important to monitor and evaluate the requirements of clients and actors on the accommodation services market in the field of ecology. On the basis of this knowledge, hotels should introduce eco-innovations for sustainable growth and competitiveness. Originality/value: The results of the research are original in terms of the localization of expert research in the field of city hotels in Slovakia - the Bratislava region. The findings confirm the relationship between the motivation to innovate and the introduction of ecologically innovative solutions in the hotel industry. The study presents the main motivators of the ecological behaviour of hotels and the ecological innovations used in urban hotels in Slovakia.