Management of competitiveness of enterprises in the context of sustainable development

Abstract

Introduction. The viability of enterprises' competitiveness is determined by the results of their production and sales activities in conditions of sustainable development. High competitiveness is the primary condition for modern enterprises' development and effective functioning in market conditions. Competition forces enterprises of various forms of ownership to constantly monitor changes in supply and demand and the cost of material resources, reduce production costs, improve the quality of their products and services offered on the market, and increase their competitiveness. Competitiveness is an indicator that reflects the effectiveness of the entire complex of economic mechanisms, considering all factors and mechanisms. Increasing competitiveness is a long-term process that is carried out by the chosen strategy of the company's development and ensures the achievement of competitive advantages: a reduction in the cost of production, increasing its priority; implementation of innovations, identifying the advantages of own goods compared to substitutes; use of price factors to increase competition; search for new areas of product use, etc. Goal. The purpose of the article is to analyze the management of enterprises' competitiveness in the conditions of sustainable development. Method (methodology). The research process applied the methods of comparison, analysis, and theoretical and logical generalization. The dialectical research method became the methodological basis. The results. The article examines the influence of external and internal factors on the management of the competitiveness of enterprises in the context of economic, social, and environmental components of sustainable development; problematic aspects of ensuring the competitiveness of enterprises in conditions of sustainable development are analyzed; it has been proven that the dynamism of competitive advantages requires constant monitoring of their development trends and systematic development of complex measures for the development of existing and formation of new competitive advantages of the enterprise; it was determined that fundamentally new management solutions and strategic alternatives must be used to improve the results of operations radically. The conditions for increasing the competitiveness of enterprises in the context of the components of sustainable economic development are proposed and substantiated. Keywords: enterprise competitiveness, management, sustainable development, factors, indicators of competitiveness.