Management of commercial activities of a freight forwarding company in market conditions

Abstract

At the beginning of 2020, problems arose that will affect the further development of the economy and transport, firstly, the withdrawal of Saudi Arabia and the United Arab Emirates from the OPEC deal, secondly, the fall in the price of Brent oil by more than 30%, thirdly, the outbreak of the coronavirus infection COVID-19, which has largely affected enterprises in all industries. The development of the country’s economy in the global world economy is characterized by volatility and the presence of risks associated with the presence in it of countries with different levels of economic development, economic structure, orientation of the economy, the social structure of society, and the quality of the labor force. The market of road transport services is characterized by a high level of competition in the market. This is due to the following factors: market saturation, the optimal level of tariffs, the volatility of the country’s market economy and the dependence of the transport services market on industrial production, namely on shippers and consignees. Commercial activity can be interpreted as part of entrepreneurial activity related to the sale of goods and services for profit. As the main directions for improving commercial activities, it is planned to integrate marketing and logistics services, which will reduce risks at the stages of movement and storage of products; optimization of business processes of the organization; increasing the company’s rating based on the choice of a reliable carrier; rational selection of a logistics operator.