Abstract
Successful corporate management requires rational coherence between financial management and human resource management, where the ability to skilfully apply the tools of motivational policy is important. Under COVID-19, companies faced the danger of losing valuable employees due to leaving. Therefore, in search of new methods for motivating and retaining staff, the research question of this study is to justify the benefits of implementing Employee Stock Options (ESO) as a technique for staff motivation in a pandemic environment based on capital formation rules. The results of a survey in the pandemic year 2020 among employers in Romania, Bulgaria and Kosovo confirm the interest in innovations in motivating staff to counter the increasing employee exiting and staff turnover trends.
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