Abstract
In the de-regulated energy industry, energy service companieshave become utility marketing subsidiaries, invading new markets,creating brand recognition, and transferring technology packages tai-lored to customer needs. They have been at the center of a kind ofinnovation which is new to the utility Industry: developing end-use“knowledge solutions,” or “Management Metrics.” As the utility in-dustry moves towards business models built around informationtechnology, knowledge management, and customer-focus at the sametime as “going global,” conceptualizing and measuring progress innew markets is needed.“Metric Management Measurement Sets” are suggested, based onbusiness data and geared to the process of innovation diffusion. From atechnology platform this management information is readily dissemi-nated throughout a globally networked firm, to improve innovation,technology transfer, corporate performance, and, ultimately, change inthe global energy system.
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