Management in education by applying strategic planning

Abstract

Strategic planning is vital in all organizations, including the management of an educational institution. In this context, the study seeks to present the application of strategic planning in educational management. The methodology used was an applied theoretical and conceptual essay with descriptive and bibliographic characteristics and a qualitative approach to data. We searched management journals for articles that addressed strategic planning in educational management. Thirty articles that addressed strategic planning in education management were investigated in the title, abstract, and keywords. Twenty-one articles were selected that carried out empirical studies in educational institutions that prepare strategic planning in their management or aim to implement it. Among the results achieved, we found that the main reason that facilitates or inhibits the implementation of strategic planning in the management of educational institutions is the transparency of the objectives to professionals along with the manager, meaning a plan built with the participation of all will be much easier to achieve the expected goals and be able to have an overview of the past to project the future, thinking about the pedagogical, economic and financial aspects and the existing competition in the sector.