Abstract
Purpose – The purpose of this paper is to improve business strategies approach by performance improvement through contextual managerial behavior development.Design/methodology/approach – Management branding is the result of deep analysis and observations made in many multinational companies, especially in the automotive industry. Management branding is the answer to pressing questions such as: ”What is wrong with our implementation of lean principles?”. The paper uses various methods of scientific research (definition and checking of assumptions, field research, laboratory research, questionnaires and interviews).Findings – Often, the partial failure of key performance indicators is derived from managers' behavior. Often, managers are frustrated at the end of the assessment period because of the total or partial failure of key performance indicators. Often managers seek solutions that are too old; they were valid in the past but are inappropriate for current decision challenges. Too often managers rely on...
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