Management and marketing innovations: the role of management practices, international learning, and impacts on innovation performance

Abstract

This paper investigates the role of management practices and international learning in management and marketing innovations. Additionally, it examines whether these innovations have impact on innovation performance. Based on data drawn from the World Bank Enterprise Survey for Turkish firms, the results of the empirical analyses indicate that while management practices and international learning from exporting and technology licensing contribute to management innovation, only management practices favor marketing innovation. Furthermore, the findings show that both types of innovation foster product innovation performance. This study aims to advance research on management and marketing innovations by considering management practices and international learning as antecedents, and by exploring innovation performance consequences of non‐technological innovations in an emerging economy.