Abstract

The objectives of this research are to study the management influences on Longan product, the value of Longan product with agricultural science and technology, and the public policy that affects on Longan product security. This study employs quantitative methods in analyzing the data collected from 400 Longan farmers in 3 provinces located in the northern region of Thailand: Chiang Mai, Chiang Rai, and Lamphun. The models were tested via Structural Equation Modeling or SEM and results indicate that Longan product management and public policy have positive effects on Longan security. Results also show that agricultural technology has a negative effect while the value of Longan product has no influence on the Longan security.

Highlights

  • Longan is one of the Thailand’s major economic crops which 80 percent of its production was exported annually [1]

  • The models were tested via Structural Equation Modeling or SEM and results indicate that Longan product management and public policy have positive effects on Longan security

  • From Equations (1) to (3), the findings indicate that availability of Longan, accessibility to Longan, and quality and safety of Longan are first-order latent variables of Longan security

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Summary

Introduction

Longan is one of the Thailand’s major economic crops which 80 percent of its production was exported annually [1]. It is a commercially important plant and is popular in Hong Kong and Singapore [2]. The cultivated area of Longan in Thailand is more than 1 million rais or approximately 400,000 acres. The Longan planted area in Thailand in 2012, including the area in the 8 northern provinces, counted as 1,013,329 rais. Most of them located in the northern part of Thailand of which counted as 869,227 rais, or 85 percent of the total national planted area.

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