Abstract

There are still a number of Independent Midwives who have not implemented the early initiation of breastfeeding management in the New Normal Era. As early as 2020, newborns should be separated from their Covid-19 infected mothers. This study aims to analyze the management of the early initiation of breastfeeding in the New Normal Era from the point of view of the midwives' knowledge and the relationship between Midwives' knowledge and the implementation of the early initiation of breastfeeding in the New Normal Era. The research method used is quantitative analysis with a cross-sectional design. The design of this study is quantitative analytic with a cross-sectional research design. The population was all Operative Independent Midwives in East Tanjungkarang District of Bandar Lampung City, which amounted to 42 people, and the entire population was sampled. Data analysis used frequency distribution and bivariate analysis using chi-square. Based on the research results from 42 respondents, most had good knowledge about the early initiation of breastfeeding in the new habit era of 29 people (69%), and most midwives had implemented the early initiation of breastfeeding by complying with the Covid-19 protocol, of which 28 people (66.7%). The results of the chi-square analysis obtained a p-value of 0.015, which shows a relationship between midwives' knowledge of the suitability of the early initiation of breastfeeding implementation and the Covid-19 protocol in the New Habit Era of 2022. It is expected that midwives can consistently increase their knowledge and follow the overall developments as the health workers who play a role in the implementation of the early initiation of breastfeeding so that they can implement the early initiation of breastfeeding following the management of newborns babies in Indonesia as a first step to succeeding in exclusive breastfeeding.

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