Manage Media Relations at Scientific Meetings

Abstract

Abstract This chapter will help you effectively communicate your meeting’s news to the media. To successfully manage media relations at a scientific meeting, a researcher should first visit press rooms at major scientific society meetings to see how they are run. Some steps to running a newsroom include identifying newsworthy papers and suggesting that scientists contact their public information officers to do news releases, as well as notifying the media of the meeting. The role of a conference press officer also includes organizing the newsroom to include all the facilities journalists will need, setting embargoes on presentations, and planning and conducting news conferences. Arranging interviews and making experts available for background discussion are also important steps.