Abstract
Maori tourism accounts for little more than 1 per cent of tourism turnover in Aotearoa/New Zealand. As the new millennium approaches, the important role that Aotearoa's unique Maori culture plays in attracting international visitors needs to be recognised. Accommodation operations now make up 30 per cent of all operations that are owned or operated by Maori in Aotearoa. Currently, these operations are not recognised in any of the four categories of Maori tourism product defined by the Aotearoa Maori Tourism Federation (AMTF). This article discusses Maori accommodation operations generally and then looks in detail at five operations that are providing a Maori tourism product to their guests.
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