Abstract
A small group of consumers who are addicted to the consumption experience has been identified in recent research. Most such addictive consumers are women, and one of the major long‐term consequences of this behaviour is unmanageable credit‐card and other debts. As a result of in‐depth interviews with 50 self‐identified addictive consumers, this study suggests that in addition to previously identified characteristics of the behaviour, some consumers will develop and maintain the addiction, and the onset of major debt, for reasons of revenge on their partner. This in turn links into aspects of control and power within personal relationships.
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