Abstract
The European mobile telecommunications industry has evolved rapidly over the past decade (Gruber, 1999; Sabat, 2002). From a niche service targeted at business users and wealthy individuals, mobile voice has become a mass market proposition with penetration rates in many markets exceeding 90 per cent. Mobile Network Operators (MNOs) have evolved from offering basic voice connectivity to data (Short Message Service (SMS) and Multimedia Messaging Services (MMS)), and multimedia. The industry has been through a transition, focusing initially on network rollout, quality of connectivity and customer acquisition towards customer retention and segmentation, operational efficiency and diversification into increasingly sophisticated service provisioning. More recently, some operators have moved to complement ‘traditional’ mobile network connectivity (Global System for Mobile Communications (GSM) and Universal Mobile Telecommunications System (UMTS)) with fixed network propositions such as Wireless Fidelity (WiFi) and voice over Internet protocol (VoIP).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
