Abstract
The purpose of this study is to reveal the determination process and the meaning of prices implemented through the milkfish auction tradition in Gresik. This research is qualitative using an ethnographic approach, data collected through interviews and participant observation. The results showed that the price determination process used the Rohmatan Lil ‘Alamin principle. The researcher found three meanings of the first price, self-esteem; second, the form of reward; third, the form of obedience to the Creator. Prices are not always matched with material or nominal. Price has a different meaning through the perspective of the Gresik’s.
 Keywords: Milkfish Biding; Fix Cost Price; Etnography.
Highlights
The purpose of this study is to reveal the determination process and the meaning of prices implemented through the milkfish auction tradition in Gresik
The results showed that the price determination process used the Rohmatan Lil ‘Alamin principle
Petambak bandeng menggunakan penetapan harga berdasarkan prinsip Rohmatan Lil ‘Alamin.Tradisi lelang bandeng sebagai salah satu cara menumbuhkan semangat petambak dalam memperbaiki kualitas dan inovasi bandeng
Summary
Proses penetapan harga bandeng lelang tidak melibatkan pembukuan akuntansi modern, secara prinsip ekonomi petambak menggunakan acuan pembukuan yang apa adanya. Kutipan kalimat tersebut mencerminkan jika Bapak Sandy tidak merasa rugi jika harga tidak sesuai dengan biaya yang dikeluarkan selama budidaya bandeng kawak. Masyarakat Gresik meyakini jika hidup ini memiliki tujuan untuk berbagi dengan sesama Tidak ada sesuatu yang lebih berharga dari membantu orang yang lebih membutuhkan.
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