Abstract
Over the past few decades, alternative constructions of masculinity have entered the Japanese popular cultural scene. These definitions are slowly chipping away at traditional constructions of gender and creating new subjectivities through which men and women may choose to define their gendered identities. This article explores some of these changing constructions through a case study of 1 particularly popular male celebrity, young male actor and singer Kimura Takuya. Examining his appearances on various Japanese media sites-from television dramas, to popular magazines, to concert videos-this article attempts to identify the different codes of masculinity emerging from Kimura's diverse characters, and considers their possible significance within the larger Japanese popular cultural environment in which they are distributed and consumed.
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