Abstract
Rapid expansion of technology application, especially in the field of information technology, with the support of fine tune infrastructure, further correlated with severely with the ecommerce activities. This scenario is not much different in developed as well as developing countries. It is a placid trend nowadays that the customers are moving from traditional direct shopping practices to online shopping. In this scenario it is observed that the generations Y is more contented with online purchasing and adoption of e-commerce practices compare to generation X. It is hypothesized in this research that higher the computer literacy people have with higher the attitude in favor for technology adoption and ecommerce activities. Contextualizing this assumption to Malaysian scenario, fewer studies have been conducted so far and seldom any information that has shared across to the research world. Hence, a study was conducted to analyze the effect of computer literacy on internet usages and ecommerce activities among generation Y in the Malaysian context. This study provides interesting insights into the technology adoption aptitude of generation Y.
Highlights
The huge numbers of internet users in the world and supportive telecommunication infrastructure almost all over the world has attracted the companies and bring their business into a digital era, turning their business from ‘brick and mortar’ to ‘brick and clicks’ or even ‘fully e-commerce’ which has no physical presence, where customer can buy or sell directly
As discuss about Malaysian generation Y, according to Labor Force Survey conducted by Department of Statistic Malaysia in 2008, more than 36% of labor forces in Malaysia were aged below 30 years old that was about 3.9 million of generation Y
The sample for this research focused on working professional who live around Kuala Lumpur Federal Territory and Selangor State, more precisely the author has selected MSC (Multimedia Super Corridor) landmark such as Cyberjaya, Selangor, TPM (Technology Park Malaysia) and Kuala Lumpur City Centre, since there are lots of office spaces and many local and multinational (MNC) companies were established in Multimedia Super Corridor (MSC) landmark
Summary
The huge numbers of internet users in the world and supportive telecommunication infrastructure almost all over the world has attracted the companies and bring their business into a digital era, turning their business from ‘brick and mortar’ to ‘brick and clicks’ or even ‘fully e-commerce’ which has no physical presence, where customer can buy or sell directly. In terms of demographics aspect of internet users it is revealed that the largest proportion of internet users in the United Kingdom (data collected by Office for National Statistic United Kingdom in 2011) belonged to 16-24 years old occupy 98.8 percent. This number represents 7.19 million people, and only 64.000 people in this youngest category had never used the internet. In Malaysia, relating computer literacy among the respondents in their attitude towards internet usages and e-commerce activities are less researched into.
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