MAKNA INTELLECTUAL CAPITAL PERSPEKTIF THE ROLE THEORY DAN THE RESOURCE BASED THEORY

Abstract

This study is aimed to analyze the meaning of Intellectual Capital (IC) reviewed from the Role Theory and the Resources Based Theory. This is a qualitative study with interpretive paradigm. The data collection was conducted by in depth interview, Focus Group Discussion (FGD), and documentation. The data validity was tested using credibility, transferability, dependability, and confirmability test. The data analysis was conducted during the process of data collection, following some steps including data collection, data reduction, data display, and conclusion. The result of this study shows that IC plays a role in all operational activities of Pharmacy Company, improves innovation power, performance, competitiveness, and well-being. The party who plays a role in managing IC is the manager of Human Resource Development (HRD) for Human Capital (HC), the operational or production manager for Structural Capital (SC), and the marketing or sale manager for Relational Capital (RC). It is in accordance with the role theory. Meanwhile, this research is in line with the resource based theory because the company can obtain competitive advantage and superior performance by acquisition, and it can also obtain and use important strategic asset for competitive advantage and superior financial performance. The strategic assets are tangible asset and intangible asset including IC.