Abstract
The consumer oriented perspective of traditional marketing curriculums places little emphasis on supply chain management (SCM). Accordingly, marketing majors tend to enter sales or junior retail management positions largely unaware of the complex service processes that are required to get to the right product to the right place at the right time in the right condition, and equally unaware of the many career opportunities that are available to them in SCM service operations. This paper describes an approach that improves upon existing pedagogy by emphasizing the relevance and importance of SCM service operations to marketing.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
