Making Space for Intuition in Decision-Making: The Case of Project Prioritization

Abstract

Abstract An ongoing debate in the field of organizational decision-making concerns the use of intuition versus analytical rationality in decision-making. For the purpose of contributing to this debate we use a rich empirical dataset built from a longitudinal study of information technology project prioritization in a large financial institution to investigate how managers make space for the use of intuition in decision-making. Our findings show that during project prioritization meetings, senior decision makers apply three different techniques: bringing-in project intangibles, co-promoting intuitive judgments, and associating intuitive judgments with shared group context, when they make space for intuition in decision processes.