Abstract
Great effectiveness in support of technological product and market development of small firms may be produced by programmes which are local, easily accessed, time efficient, understandable, informal, personal, visible, credible, accepted, opportunity and problem oriented, trustworthy, cheap and integrated, in that they may combine advice, consultancy, training, financial provision and provision of premises. Current assistance fails to identify existing deficiencies of firms, fails to recognise that different types of support are needed at different stages and fails to realise that scaled down versions may not be appropriate. Better qualified personnel need to be employed and managerial development is necessary to cope with new technology. Support for marketing should be an integral part of the support.
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