Abstract
The Walt Disney Company was founded by Walter and Roy Disney in Hollywood in 1923, initially under the name Disney Brother Cartoon Studio. One year before the company was founded, only about one in five cinemas offered cartoons in their program—yet Walt Disney saw a real market potential for cartoon entertainment. Throughout the early years of the company, Walt Disney realized the future impact of color and sound on animation, and became one of the most prominent examples of how to build a successful business model around brand-new technologies. Disney was the first to produce a feature-length animated film (“Snow White and the Seven Dwarfs”, 1937) against all public skepticism, and pioneered television shows and theme parks, alongside with running a merchandise business. The company subsequently massively diversified over the years. Starting as a small animation studio, Walt Disney has evolved to a multinational media and entertainment group.
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