Abstract
ABSTRACT This article is concerned with the construction of identities within a newly built suburban housing development in Swindon, Wiltshire. The first urban village to be completed in the Northern Development Area was Abbey Meads. Through the construction phase a sense of place is created and yet at the same time a set of contrasting identities are communicated by housing developers and construction companies. These tensions are highlighted in the following article that describes the display of rural and urban imagery. These images are juxtaposed to give a sense of suburban form in the late twentieth century and early twenty-first century.
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