Abstract
To assist smallholder farmer commercialisation, a new generation of low-cost market information services (MIS) has been developed in Uganda. These MIS services take advantage of new information and communication technologies (ICT). They help farmers to monitor market conditions in local, national, and export markets. Although there is much interest in market information from farmers, traders, and service providers, there is scepticism from donors about the effectiveness and sustainability of market information services. This study evaluated how farmers access and use market information to improve their market decision-making and support group marketing. Survey results found that farmers were able to access and use market information successfully. The cost of the service was relatively low and was able to serve more than 4.5 million farming households on a weekly basis. Up to 58% of farmers who used market information services indicated they achieved financial gains, with average gains of 16% above prevailing market prices for individual farmers, and 24% for farmers in groups.
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