Abstract
This article, based on an observational study of the BBC children’s news program Newsround (UK), discusses how news professionals’ particularized news culture shapes the production of the specialized news agenda. Studying the agenda-building process with this concern reveals how an understanding of their target audience plays an important role within the news-making process. This informs professionals’ collective understanding of an “ideal” Newsround story that is used within production to select and shape a simplified and personalized news agenda for children. The impact of this process on children’s “cultural rights” as would-be citizens as well as the importance of the news form and its inscribed audience for an understanding of agenda building is then addressed within the article’s conclusion.
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