Making it in public relations: an insider's guide to career opportunities

Abstract

Contents: Introduction. A Very Short History of Public Relations. Public Relations: What It Is, What It Does. The Components of Public Relations. The Public Relations Counsel Firm: Profiles of the 10 Largest. Life on the Fast Track at a Small Public Relations Firm. An Inside Look at Corporate Affairs at the Bank of America. Public Relations for Diverse Organizations. Getting the Ink: Media Practice, Media Placement, and Media Relations. Internal and Employee Communications, Employee Relations, and Employee Publications. Speechwriting, Speechmaking, and Executive Presentations. Public Affairs, Lobbying, and Issues Management. Public Interest, Public Service. Strategic and Integrated Public Relations and Brand Marketing. Financial Public Relations and Investor Relations. Entertainment and Personal Public Relations. Healthcare Marketing and Communications. Crisis Communications and Management. New Media High-Tech Public Relations. Colleges, Extension Programs, and Summer Institutes. The Alphabet Organizations of Public Relations. Important Publications, Web Sites, and News Services. The Job Search. The Future Face of Public Relations.