Making headlines or saving a species?

Abstract

Although problems such as inaccurate coverage, lack of professionalism and maturity arise when scientists deal with the media, the media do increase the public profile of projects, help attain funding and inform the public of legislative processes. Overall, from the perspective of the Green and Golden Bell Frog Litoria aurea project, I believe the media has a positive role to play in conservation and management. The major contribution of the media from a conservation point of view has been, and will continue to be, two-fold: to assist in the preservation and conservation of L. aurea within New South Wales, specifically on the Year 2000 Olympic site, and, more broadly, to remind the authorities of their pledge to the public - to keep the green games green.